THE AIR WE BREATHE: SEWERS, AIR QUALITY AND HOW AN INSTAGRAM PERFUME MADE MY WEEK.
As you well know, having witnessed my anxious shutting of doors whenever detecting exhaust fumes entering our home, I’ve always been very sensitive to air quality. Surely this can be attributed to my acute olfactory receptors. I usually detect a fire, a gas station or a paint job before anyone else does, and if the due date of a particular food has passed, or there are other signals the comestible is no longer fit for consumption, whomever has need for confirmation as a rule shoves said foodstuff under my nose, eagerly awaiting my verdict. If an orange or lemon has succumbed to fungi, I know it the moment I walk into the kitchen. Being the child of two avid smokers has lent my keen sense of smell an element of trauma. Having to reside in a living room (or car) where cigarette smoke rendered the atmosphere a hazy shade of clear definitely made my desire for clean air a more compelling one.
What’s interesting is that clean air doesn’t smell clean. Truly clean air has, at most, a scent of freshness (a very slippery concept, I admit), or when at sea, a slight briny hue. Really though, it’s defined by a lack of olfactory features. It’s air the wind gifts us, fortified with oxygen by the trees it passed over, decorated with a peace army of negative ions through its travels over endless oceans, washed by the rains it encountered. Actually, the freshest air does have a fragrance, a fragrance with a stunning name: petrichor. One of my favorite words, it’s also one of my most beloved sensory experiences: it denotes the way a dry world smells after it has been finally blessed with rain. So technically, petrichor is not the scent of the air, but rather a release of aerosols carrying the soil’s molecules and organisms, prompted by the water that has soaked it. It derives from the Greek words petra, ‘rock’, and ichor, ‘fluid in the veins of the gods’. It’s perfume the earth releases in gratitude for the gift of water.
The odorous vacuity of air creates a space for the exquisite perfumes nature gives us, many of which truly need this blank slate for us and other animals to detect them. Some are strong, usually the unpleasant smells, but most of the agreeable ones are delicate and shy. Would you be able to detect the fragrance of a rose that’s growing next to a busy freeway? Probably not. Jasmine is a bit more assertive in that respect, but it too would fail to break through an aroma-wall of solvents if in competition with it. No perfume is better than the ones nature gives us, but they are elusive and require patience and attention to be noticed. And since we are rapidly losing those qualities, maybe have already lost them, commercialism jumps in, as it always does when there is a demand and market.
The range of synthetic perfumes is endless and growing. We try to capture lavender, neroli, honeysuckle in alcohol, or an oil, but we fail consistently: even the purest extracts cannot give us the sensation the original plant or flower can. The most expensive ones, backed by extensive research and development, usually come closest, but even those cannot equal the scents that nature creates for us, or, more precisely, for the bees and other pollinators.
Not everyone’s nose is as sensitive as mine, which I’m often reminded of, and not always in a positive way. Most of us know or meet people who douse themselves in eau de parfum or cologne in such a way we can’t wait to escape the elevator we’re sharing with them. The increase in air fresheners, on the other hand, is not really something I hear many people complain about. I guess most people prefer the smell of an Ambi Pur or Glade dispenser that once in a while puffs out a cloud of VOC’s (volatile organic compounds) and phthalates painted with an odor that someone decided to call Relaxing Zen over the olfactory evidence of a sewer nearby. I know that to eliminate this stubborn stink is a challenge for plenty of establishments and residential buildings, and do understand the struggle. However, in our fight against unpleasant smells, I think we might be overdoing it (a tendency we humans clearly have) and forego our health in the process.
One of the restaurants in Ibiza I occasionally visit saturate the air of their toilets with a cheap home perfume (manufacturers tend to favor vanilla or other overly sweet notes, I notice; staying power?) to such an extent, it attaches itself to my person. The entire rest of the day I smell like an air freshener, which is not something I aspire to, and for me it’s a reason not to eat at this place, or at least, make sure to avoid using the bathroom.
We fight natural offensive smells to a much greater degree than manmade ones (which are harmful more often than not). The majority of people living right now would rather have aluminium and the other harmful substances many deodorants contain leak into their armpits than run the risk of smelling sweaty. As I mentioned earlier, air fresheners, even the ones who stick to your hair and clothes are greatly preferred over any odor that reminds us of organic processes, such as stagnant water, feces or rotting food. People tend to consider the stink of a sewer to be much more offensive than the one forced upon us by the VOC’s in paint, furniture or carpets, while the second group inflicts actual harm and the first merely causes some olfactory discomfort.
Don’t get me wrong. I’m by no means a lover of the smell of rotting meat, broken toilets or the day-old remnants of a fish meal (although decaying leaves, the scent of hummus, do enchant me with their earthy autumn vibe). But I can’t understand that we substitute them for volatile, airborne toxins. I fear it’s yet another symptom of our alienation from nature. I believe that the risks of spending time in an environment saturated with synthetic air purifier are underestimated. The atmosphere of plenty of shops, especially dollarstores, drugstores, Chinese stores, to me feels unhealthy. The air there feels too full with chemical emissions, not only from synthetic air fresheners, but from newly produced plastic products as well. Scientific research has already shown that the air quality inside shopping malls is often quite bad and the solution offered is better ventilation. Of course this works, but wouldn’t it also be an idea to limit the amount of toxins released from products that customers take home, only to continue releasing their emissions?
While writing this blog post, I stumbled upon an experience that, like a perfectly fitting key, fell into my lap and practically screamed to be included here. Being on social media (yes, I still am) increasingly means being exposed to ads and people trying to sell their services, and I usually avoid interacting with those, in a futile effort of convincing the algorithm to send me less commercial messages. Moreover, I find it hard to accept that products offered on Instagram or Tiktok can be legitimate or even good, which is silly and naïve, as the digital realm is quickly becoming the number one place to advertise.
As it happens, my bias has been disproven in the most convincing way by a company called Ffern (sic), and I feel the strong urge to tell you about it. First of all, it ties in perfectly with this piece about air quality. I haven’t bought perfume in years. Most of them are just too overwhelming for me, and the knowledge I’m adding to the slow decay of my own lungs by wearing a scent that needs toxins to be sustained, only adds to my dislike of most manmade fragrances. So when I came across a gorgeous ad of this company, depicting the English country side, promising the invigorating freshness of the ocean, hints of seaweed (!) and subtle notes of mimosa, I paid attention. Their promise of having made a natural, organic perfume further piqued my interest. However, buying a bottle of their newest scent, simply named Winter 26, turned out to be impossible. The only way to become the owner of this special eau de parfum was to enter a draw. Instead of that being an inconvenience, it added to the uniqueness and mystery of this elusive product.
The first draw wasn’t lucky for me, and Ffern promised to enter me into the next one. This second one made me eligible for purchasing a bottle, and without hesitation, I did so, even though I’d never experienced the scent. They do offer the possibility of returning the not-inexpensive bottle, so the risk is minimal. Soon after, I received a small box in the mail. In Ibiza, deliveries are not always successful, but this one went very smoothly. Opening the box brought me genuine and utter joy, for many different reasons. In order to make it easy for their clients to try out the eau de parfum and, if not to their liking, send it back, they include a tester in a small box, which contains paper strips and a clay tablet onto which the perfume can be sprayed to serve as a room freshener. This is not just impeccable service, it’s the ultimate marriage of sustainability and luxury. The package holds a letter from Ffern with a depiction of their philosophy and an extensive list of the ingredients and where they come from, with illustrations by a local artist. Without a trace of plastic, the experience is decidedly sumptuous. A creative extra perk is the movie ticket, the QR code of which lets you enter the fairytale of this perfume with beautiful images of the English coast, some of which can be seen in their advertisement.
However, no matter how wonderful, in the end all this is mere garnish. Ffern sells perfume they claim is organic and natural. But how does it smell? Well, as far as I’m concerned, they deliver. After I sprayed the tester onto my wrists, I was so impressed, I felt the irresistible urge to send them an email, to express my elated gratitude. Somehow, they managed to bottle what they promise: a sea breeze adorned by hints of mimosa, though this description doesn’t do it justice. The scent is rich in a natural way, and it develops beautifully. Many natural fragrances are short-lived, not so Winter 26 by Ffern. It stays without overwhelming, exactly what a perfume should do, in my opinion. Although I feel it is now ‘my’ scent and don’t really want anyone else to wear it, my altruistic side forces me to let you and the world know how this small company brings back values I sometimes feel we are losing in today’s world: attention, nature and pure craftsmanship, and all this without compromising the air we breathe.







































































